Attraction Guide: Oasi Zegna, Biella, Italy

Oasi Zegna Guide

Oasi Zegna: A Mountain Paradise Born from Vision Guide

Escape the ordinary and immerse yourself in the breathtaking beauty of Oasi Zegna, a vast natural park in the Biellese Alps. More than just a scenic landscape, Oasi Zegna is a testament to the vision of Ermenegildo Zegna, the founder of the renowned Zegna fashion house. He transformed a barren mountainside into a thriving ecosystem, planting millions of trees and creating a haven for nature lovers and outdoor enthusiasts. Prepare to be captivated by stunning vistas, diverse flora and fauna, and a sense of tranquility that rejuvenates the soul. Ermenegildo Zegna's ambitious project began in the 1930s with the construction of the Panoramica Zegna, a scenic road that winds through the mountains. He then embarked on a massive reforestation effort, planting conifers, beeches, and rhododendrons, transforming the landscape and creating a sustainable environment. His vision extended beyond environmental conservation; he also established social and cultural initiatives to improve the lives of the local community. Today, Oasi Zegna stands as a model of corporate social responsibility and a testament to the power of human vision. Oasi Zegna offers a wide range of activities for visitors of all ages and interests. Hike or bike along numerous trails, ranging from easy strolls to challenging climbs, each offering stunning views of the surrounding mountains. In winter, enjoy skiing, snowboarding, and snowshoeing. Visit the Conca dei Rododendri, a spectacular display of rhododendrons in bloom during the spring. Explore the various visitor centers and learn about the history and ecology of the park. Indulge in the local cuisine at mountain restaurants, savoring traditional dishes made with fresh, local ingredients. Don't miss the opportunity to try polenta taragna, a creamy polenta made with buckwheat flour and cheese.

Transportation

Oasi Zegna is best accessed by car. From Biella, follow the signs towards Trivero and then continue along the Panoramica Zegna road. While public transportation options are limited, some local bus services connect Biella to towns near Oasi Zegna. Check local bus schedules for availability and plan accordingly.